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600,000 followers
70,000,000 views
1,000,000,000 impressions
Marketgroove Media is a digital content brand I founded that manages the Itsjim YouTube channel and related social media platforms. I built the brand into a cross-platform presence with over 600,000 followers and 70 million+ views across YouTube, TikTok, Twitch, Twitter/X, and Discord. Through content creation, community engagement, and strategic storytelling, I’ve delivered results for both audiences and brand partners like Socialpoint.
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About Me.
A passionate and strategic communications professional with experience in content creation, digital community engagement, and brand development. I bring a player-first mindset and a track record of growing and managing online audiences across platforms through creative storytelling, clear messaging, and data-informed strategy. With experience in both content creation and agency environments, I thrive in fast-paced, collaborative teams where strategic thinking and a great work ethic drive impactful results.
Education
2019 - 2025
B.A. Public Relations
Michigan State University
At Michigan State University, I earned a Bachelor's degree in Public Relations with a cognate in Sales, equipping me with strong communication, marketing, and client relations skills. I was an active member of the Public Relations Student Society of America (PRSSA) and the MSU Marketing Association, where I gained hands-on experience through workshops, competitions, and capstone projects.
Experience
August - November 2024
Social Content Strategist
Moonrock
At Moonrock, a gaming-focused digital advertising agency, I worked as a Social Content Strategist Intern, providing insights and recommendations to enhance the company’s online presence. I was responsible for writing, editing, and optimizing content for the company’s social media pages, ensuring alignment with marketing goals and industry trends.
October 2021 - Present
Founder
Marketgroove Media
As the founder of Marketgroove Media, I built and managed the Itsjim YouTube channel and brand, working full-time as a content creator focused on video and social media strategy. I led community development and engagement efforts, growing a dedicated following of over 600,000 across YouTube, TikTok, and Twitch, and achieving more than 70 million views across both platforms. Through creator campaigns, I delivered measurable results for Socialpoint by driving visibility and engagement for key game titles. Along the way, I developed advanced skills in Adobe Premiere Pro and Photoshop, significantly enhancing content quality and audience engagement.
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